For dedicated record collectors, few things are as exciting as unearthing obscure or little-known albums from a bygone era. Today, we'll shine a spotlight on just such a release: the 1967 LP "Country and Western Serenade" by the mysterious Billy Ranger and the Deputies, issued on the budget Wyncote label.
The Origins of Wyncote Records
Wyncote Records was a subsidiary of the Philadelphia-based Cameo-Parkway Records. This label enjoyed considerable success in the late 1950s and early 1960s with teen idols like Bobby Rydell, Chubby Checker, The Orlons, and The Dovells. However, by the mid-1960s, Cameo-Parkway struggled financially as American popular musical tastes shifted. The label increasingly turned to budget releases and cut-out bin sales to stay afloat.
Enter Wyncote, launched around when Cameo-Parkway's glory days were yesterday's memory, serving as its budget imprint. The label specialized in genre-themed compilation albums at a bargain price, generally sold in drug stores, supermarkets, and other non-traditional music retail outlets. Wyncote covered styles like country, folk, gospel, and polka, often using pseudonymous artists to avoid paying future royalties.
Who Was Billy Ranger?
Not much is known about Billy Ranger or his backing band, the Deputies. In fact, "Billy Ranger" may very well be a pseudonym concocted by Cameo-Parkway to provide a name to serve as a vocalist attribution for this rather non-descript country album. This article's writer can find no information about Ranger's identity, background, or other recordings. He remains a cipher—perhaps by design.
Released about 1967, "Country and Western Serenade" compiles 12 tracks of competent but unremarkable country and western tunes. Ranger's voice is pleasant enough, recalling at times a poor man's Marty Robbins or Faron Young, but he lacks the distinctive style or charisma of the top country stars of the day. The Deputies provide capable backing with standard country instrumentation of the era.
The Music on "Country and Western Serenade"
The song selections on the album include several "Amigos"—"Adios Amigo," "Second-Hand Love," and "Funny Way of Laughing." Ranger also turns in covers of the John D. Loudermilk-penned "That's Old Fashioned" and the folk standard "Old [Man] Rivers". The mood rarely strays from weepy country balladry, with titles like "I Can Mend Your Broken Heart," "Crazy, Wild Desire," and "Valley of Tears" telling you most of what you need to know.
The liner notes by one Mark Cohen strain to position Ranger as an up-and-coming star: "The country sound is perhaps one of the most traditional and durable of all American music forms. Combining the elements of country, folk, and western, country music has been a favorite from coast to coast and throughout the world... Here's your chance to hear a talented and engaging new artist, Billy Ranger, and his Deputies as they take you on a country and western serenade." One suspects Mr. Cohen may have been a Cameo-Parkway staffer using a pseudonym.
The Production and Packaging
Unsurprisingly, given its budget origins, the album was pressed in mono, as helpfully indicated on the cover. There are stereo copies; however, I just stumbled upon a mono copy while going through the bargain bins at one of the regional record stores I visit occasionally. The red Wyncote label lists a call to action for potential and repeat customers: "For Your Free Catalogue Write To: Wyncote Records" and gives an address of 309 S. Broad Street in Philadelphia—the headquarters of Cameo-Parkway. The matrix number etching in the dead wax provides evidence of the album's provenance, with a "MASTERING BY FRANKFORD/WAYNE PHILA. AUDIOMATRIX" inscription referencing a prominent Philadelphia recording studio.
Historical Context and Legacy
So, is "Country and Western Serenade" worth tracking down for country vinyl aficionados? As a listening experience, probably not. The performances are professional but generic; the song selection is uninspired. But as an artifact of a particular time, place, and business model in the record industry, it's an intriguing historical curio.
This is a 1966 release, with 1967 proving to be Cameo-Parkway's and Wyncote's last year of operation. Dragged down by debt, mismanagement, and the changing musical landscape, Cameo-Parkway was shut down by its parent company that December. Company head Kal Mann declared bankruptcy the following year. The Cameo-Parkway catalog and masters were eventually rescued from warehouses and sold to ABKCO Records in 1969.
The Enigma of Billy Ranger
As for Billy Ranger, he vanished from the music scene as mysteriously as he appeared, leaving behind only this obscure Wyncote release as one of the few items of evidence he ever existed- if at all. Perhaps he found more rewarding work outside the music business, or maybe "Billy Ranger" was just a fictional construct. For now, his true identity remains elusive. But thanks to the dedication of record collectors who seek out and preserve lost chapters of music history like "Country and Western Serenade," his music endures as a minor, eccentric footnote to the Cameo-Parkway story and the waning days of one of the many record labels who were staples of the industry before the British Invasion which changed American pop music forever.
The 1960s was a transformative decade for the music industry. The early years were dominated by pop and rock 'n' roll, with labels like Cameo-Parkway riding the wave of teen idols and dance crazes. However, as the decade progressed, the musical landscape became more diverse and competitive. The British Invasion, spearheaded by The Beatles, reshaped popular music, and new genres like folk rock, psychedelic rock, and soul gained prominence.
For labels like Cameo-Parkway, this shift presented significant challenges. Their roster of artists, once at the forefront of popular music, began to seem dated compared to the innovative sounds coming from both sides of the Atlantic. Financial difficulties ensued, leading to desperate measures such as launching budget labels like Wyncote to generate revenue.
Wyncote's Role in the Market
Wyncote Records represented a specific business strategy within the music industry: the budget label. These labels were designed to capitalize on music's mass market appeal by offering low-cost records to consumers. The albums were sold at retail outlets like drug stores and supermarkets. They were often compilations or featured lesser-known artists performing covers of popular songs.
Wyncote's approach was to provide genre-themed albums, often using pseudonymous artists. This allowed them to produce music without the financial burden of paying royalties to established artists. It also meant that the quality of the music could vary widely, depending on the session musicians and production resources available at the time.
Collecting Budget Records
Budget records like those released by Wyncote fascinate record collectors. They offer a window into a different era of the music industry, one where economic pressures and creative shortcuts produced a unique kind of artifact. These albums often feature generic artwork, sparse liner notes, and music that ranges from surprisingly good to barely listenable.
"Country and Western Serenade" falls in the middle of this spectrum. While it may not be a standout in terms of musical quality, it is a well-produced album for its type. The musicianship is solid, and the production values are respectable, given the constraints of a budget label.
Part of the appeal of collecting obscure records like "Country and Western Serenade" lies in the mystery and the thrill of discovery. Who was Billy Ranger? Why was this album made? What does it tell us about the music industry at the time? These questions add a layer of intrigue that enhances the collecting experience.
For some collectors, hunting for these obscure and forgotten albums is as important as the music itself. Finding a copy of "Country and Western Serenade" in a dusty corner of a record store or at a flea market can feel like uncovering a hidden gem, even if the music isn't groundbreaking.
The Legacy of Cameo-Parkway
Cameo-Parkway's story is a testament to the volatility of the music business. The label's rise and fall mirror the broader trends in the industry, from the dominance of teen idols to the impact of the British Invasion and the diversification of popular music. While the label eventually succumbed to financial pressures, its legacy lives on through the music it produced and the stories it left behind.
ABKCO Records' acquisition of the Cameo-Parkway catalog ensured that much of the label's music would be preserved and made available to future generations. For collectors and historians, this provides an invaluable resource for understanding the evolution of popular music in the 20th century.
"Country and Western Serenade" by Billy Ranger and the Deputies is more than just a record; it's a piece of music history. It represents a specific moment in time, a particular business strategy, and the enduring appeal of country music. While it may not be a must-have for every country music fan, it holds a special place for collectors and those interested in the music industry's history.
As we continue to explore and preserve past music, albums like "Country and Western Serenade" remind us of the diverse and often surprising ways that music can reflect the culture and economics of its time. Whether you are a dedicated record collector or a casual listener, there's always something new to discover in the world of vintage vinyl. Happy hunting!
Works Cited
• ABKCO Records. "History of Cameo-Parkway Records." ABKCO, www.abkco.com/cameo-parkway
• Billy Ranger and the Deputies – Country And Western Serenade, Wyncote – W-9201, Discogs (https://www.discogs.com/release/24722897-Billy-Ranger-and-the-Deputies-Country-And-Western-Serenade)