In 1956, Martian Gilbert formed Gilmar Records. Martian then kicked off his label's success with an extensive radio, television, and newspaper ad campaign selling a three-record set of EP 45s containing 18 hit songs. The campaign was a success and had nearly 10,000 orders placed. At first, the 45/78 rpm records were pressed with three songs per side. Also, they issued compact LPs with four hits per side. The 45 rpm generic sleeves suggest they made 12 inch LPs too- but I have never seen them (although I suspect they may have been issued on the Value Record label). Soon the 78 rpm releases were dropped, and the number of songs increased per side to eight songs per 45 rpm EP and five songs per 33 1/3 rpm compact LP. The company sponsored a TV program in the '60s named "The Record Hop." Gilmar Records folded sometime in the mid to late '60s (the exact date this occurred is uncertain).
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